Top Seven Mistakes eBook Authors Make

The Top Seven Mistakes eBook Authors Make

-By Jim Edwards and David Garfinkel

© Jim Edwards and David Garfinkel

eBooks are the hottest thing going on the Web right now!

Authors with the entrepreneurial instinct are makinganywhere from a few hundred to tens of thousands of dollarsper month - that's right, per month - by selling ebooksonline.

Why are some authors doing so much better than others?We've discovered seven key mistakes that most ebook authorsmake (and in doing so, hold themselves back from majorsuccess):

1. They don't write to a specific, target audience.

The biggest mistake most ebook authors make is they don'tclearly define, identify and visualize who they are sellingtheir ebook to. On the Web, to be successful, you mustwrite to a specific group of people who have specificinterests.

Make sure that you know exactly who is going to buy yourebook, and where you can find them online.

2. They don't automate as many of their business activities as possible.

Selling ebooks, though it is highly profitable, is not abusiness where you make hundreds of dollars per sale.

Automate everything you can - credit card processing, ebookdelivery, as much technical support as possible. If youcan't automate a function, delegate it to someone else.

3. They don't have a compelling title for their ebook.

Use words that convey the benefit of what's in the ebook, aswell as words your audience is familiar with.

A bad title for an ebook: "Online Marketing for Newbies."A good title for the same ebook: "97 Ways to Promote YourWebsite - No Experience Required."

4. They try to cover too much ground.

Many ebook authors convey a lot of information but don'tcover anything in-depth. As a result, they never fullyexplain anything in enough detail to provide any usefulvalue to their readers.

This is a very bad mistake to make, especially when itcomes to how-to ebooks, which happen to be the best type towrite.

5. They are not proactive in their marketing.

It would be nice if marketing for your ebook simply happenedon its own - but it doesn't. You have to do it yourself.

After you've promoted your ebook to the people on your ownmailing list (if you have one), then you have to contactother Website owners and persuade them to be youraffiliates. You should do this continually.

6. They don't differentiate their ebook from its competitors.

When you choose your topic, even if there are a hundredother ebooks out there on same general subject, choose anangle for yours that will make it easy for yours to bedistinguished from the others.

For example, right now job-hunting ebooks are very popular. There are dozens that are big sellers. "Secrets of BreakingInto Pharmaceutical Sales" has a very specific title thatsets it apart from the competition, and is aimed at aclearly identified target audience. Incidentally, it'sselling very well itself.

7. They write ebooks that nobody will pay for.

Many ebook authors write about information that eitherpeople can get for free, or that people are not actuallyinterested in enough to pay for the information.

Before you invest weeks or months into the writing of yourebook, invest a little time investigating whether otherebooks in the same subject area are selling on the Web.

So, there you have it - the seven big mistakes to avoid.Remember, the opportunities are plentiful - and huge - rightnow for anyone who wants to become a best-selling ebookauthor. Simply use common sense, follow our advice, and letyour literary career flourish!


Jim Edwards and David Garfinkel are co-authors of "eBookSecrets Exposed: How to Make Massive Amounts of Money inRecord Time With Your Own eBook (whether you wrote it ornot!)," the authoritative guide to publishing and marketingebooks on the Web.

Guerrilla Marketing author Jay Conrad Levinson says, "If there ever was a 'must-read' for this century, it's this book."

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