Mistake #2: Don’t use a “crash” method of creating a name. What I mean is, don't take two words and just crunch them together because you think it's got a fun ring to it.
Mistake #3: Don’t use words so PLAIN that they don’t stand out in a crowd.
Mistake #4: Don’t use a map approach.
Mistake #5: Don’t let your name become a cliché.
Mistake #6: Don’t use some obscure name. Your customers won’t know what it means.
Mistake #7: Don’t use an alphabet soup method to select a name.
Mistake #8: Don’t be afraid to change the name if it proves wrong or just doesn't work.
This business name tells you exactly what the business is and what it does.
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