Business Marketing and How should I do it?
Business Marketing... why is it important to you?
Every business has a specific business marketing strategy that usually works best and has already been proven by your most successful competitors.
Check out these businesses and ask questions that are most important to you. Learn as much as you can about the needs of your customers and how to gain feedback from them.
For instance; Let's say you have a restaurant. What you need to find out is that an unhappy customer most of the time, won’t complain because people generally don’t like to feel uncomfortable or awkward.
S/He would probably just never come again.
What about convenience, pricing, quality and/or service?
You will find it hard to make a sound business marketing or promotional decision if you're not finding out about your customers real wants and needs.
You can obtain demographic reports based on the census that will furnish information on population by race, income and home ownership. You can find this information by searching Google.com for "demographic data".
So what is Business Marketing?
Business Marketing is everything that is related to your product or service, such as, sales, pricing, advertising, image, packaging, distribution, and customer service.
The 4 P’s of Business Marketing:
1. PRODUCT 2. PRICE 3. PROMOTION 4. PEOPLE
The 4 C’s of Marketing:
1. CONCEPT 2. COST 3. COMMUNICATION 4. CUSTOMER
This consists of 4 areas that need to be covered.
· Target Market
· Market size and trends
· Estimated sales and market share.
Who is your target market?
You need to do some work here to determine your target market’s age, income, gender, demographics, education, occupation, marital status, and lifestyle.
What's the product or service you're selling and
what’s the “sizzle” of your product that will attract your
What is your best way to communicate with your target market and
how much will it cost?
Market size and trends:
How is your product or service going to be sold?
How far away can it be distributed?
Who is going to buy it?
Some of your answers will come from analyzing your target
What is your most competitive advantage?
Who are your top two competitors?
How is your competition doing?
Identify their strengths and weaknesses.
How do competitors approach the market?
What type of customer does each competitor attract?
What products and services do they offer?
What is their pricing relative to yours?
How do they rank in terms of total sales?
Estimated sales and market share:
It can be difficult to come up with what could be considered realistic numbers.
Be realistic and fairly conservative in your projections after
you have considered how well your competition is doing in the
area and how long they have been in business.
Consider your methods of selling, advertising and promotional strategy along with your pricing.
Business marketing is getting your name and/or ideas in front
of as many interested people as you can and one of the most
expensive items in marketing your business is –
Is there a way I can do effective marketing without expensive advertising?
YES THERE IS !!
In our free 6 day e-course, we'll show you how to position yourself and your business so you can do it.
This SECRET is what many business owners have been searching for and we'll reveal it to you in our FREE 6 day e-course.
Now you can attract high quality prospects that want you to help them and they'll come to you instead of you having to seek them out with other business marketing methods!
This is working smarter not harder.
This is so much better than taking a shotgun approach to advertising.
It's extremely difficult to be noticed and separate yourself from the herd of marketers out there.
Because there is so much competition, it seems impossible to be better than the rest, so how do you do it?
Simply join in our group to receive our e-zine called
Building Your Business
When you receive your subscription confirmation simply send me a reply email and ask for our FREE 6 day e-course on marketing.
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