We’re not talking the meaty edible kind.
Meat! - Logging! - Referrals!
How do they affect your business?
In today’s market place SPAM is causing problems that are becoming exceedingly hard to overcome.
Because of the proliferation of this ‘nuisance crap’ – people are putting SPAM filters on their email receivers to protect themselves. You really can’t blame them.
As a result of these strong filters, it’s becoming very difficult for email marketers to get their legitimate marketing messages accepted.
I strongly suggest that marketers use a double opt-in for their subscription signups and in their confirmation letter, insert the following message to help ensure their emails will get through to the recipient.
“If you want to make sure our e-zine gets through to you, make sure to add us to your “trusted sender” list or your Contacts list. Check your Help menu to find out how.
You should be able to do it in just a few clicks
“Confirm your ‘EzineName’ Subscription and please check your trash or junk folder, or your ISP's web mail filtering function. Your mail provider may have incorrectly filtered the message.”
This confirming message and instructions to your subscriber will help, but there’s no guarantee that they will follow these steps to add your address to their trusted sender list (address book).
Because graphic emails using HTML are also getting caught in SPAM filters, why not send a simple plain text email that has a link to your online message and avoid the spam filter.
If you have been receiving spam emails you probably have a spam filter set up on your email client already.
This should help to solve that problem as well.
No, we aren’t going logging –
but it sure sounds like it!
What the heck is it?
A web log has been shortened to become a blog.
Very simply it’s a web page that scrolls chronologically like a journal and contains links to other Web sites of interest.
A Blog is just an online journal that “techies” use and they have been using and blogging for some time.
But in today’s market, business blogging is becoming extremely popular for a business to use as a very low-cost or free method of doing their electronic marketing.
Blogging can be a very large part of your overall marketing strategy and provide an opportunity for you, the marketer, to connect on a more immediate and personal level than would be possible on your website or a newsletter.
If you go online, you can find lots of informative websites where you can learn more about blogging and really it’s not all that difficult to blog.
Referral and Affiliate Programs
Affiliate programs, which are also known or called, referral or partnership programs, pay you a commission for each transaction (sale) your website produces for them.
They are happy to do this because you signed up to be an affiliate referrer of their service or product and the end result will increase their overall sales.
There are locations on the Internet where you can go and search out the businesses that are offering an affiliate payment for linking to them to sell their product or service.
You’ll be provided with an affiliate number so your commissions can be tracked from any sales made through your link.
Your commission payment may be a percentage of the purchase a visitor made from the link on your site or they might just offer a flat fee per sale or lead each time your site brings them a customer.
This is not complicated and can add some dollars to your overall income each month.
It’s worthwhile to at least check it out and if it fits with your website, why not try it?
Rod Jellison is a semi-retired tax accountant that has more than 30 years of self-employment under his belt. He has shared his experience and insight through seminars, classrooms and one on one instruction. His love of being an entrepreneur is the motivation for his website
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Spam is just one of the obstacles you will face with your business.
You really can learn to run your own business now - online or offline.