Marketing - 3 Things You Must
Do Before You Submit To
Let's have a discussion on marketing articles to have on your website and more importantly to make submissions to directories.
To all you writers and non-writers, now is the time for you to dig up those creative writing skills hidden for so long.
Modern communication technology has created the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to a website and converting them into buyers.
This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this can be invaluable in getting your article contents more exposure, it’s only half of the story.
Let’s take a look at the common mistakes that many people make before submitting their contents to article directories:
1. Confusing the reason
to promote the articles
with the reason to write them.
In article writing, there are three key benefits
to why you are promoting them:
These are all part of your optimization efforts.
There is only one reason why you write an article though, and that is to inform your audience.
If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article,
then make them click on your resource box.
You can achieve this by producing better contents.
2. Failing to maximize the promotional
opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site.
But do you know that you can get more visitors and better search engine results from those same articles? This is where you learn the next step in marketing strategies.
You need to mention keywords at strategic places!
Be sure not to overdo them. Some people are even using anchor texts which is also an effective method but the majority of the directories are not able to support this method.
Remember that you not only want links back to your site but you also want your article to be picked up by publishers with a large number of audiences and gain the ability of leveraging other brands because of the quality of your work.
Better search engine results also are great benefits.
These things however, do not put much money in your pocket.
There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings and not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that
doesn't help your readers.
Maybe while writing your articles you’ve been thinking that all you want are links back to your site and if you can generate any visitors that would be a bonus.
Not all article banks and directories are going to accept your content automatically.
Generally they'll have some guidelines and specifications on the articles that they're accepting.
You can double the number of sites you can submit to by writing articles that directories want to share with their subscribers and visitors.
All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to be effective for you.
This means you have to obey the standard guidelines, do spell checks before submitting, research a good topic and even hire a writer to produce good content on your behalf if you can’t do it yourself.
It's really a matter of choice on your part.
You can start off by getting a little exposure from increased links back but that will take quite a bit of time.
The alternative is of course to enjoy massive exposure by taking a little extra time to write quality content articles that your readers will find helpful.
You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content articles geared to a narrow group of people.
Learn the difference between these two and you’ll know what kind of an article to write and to submit.
For a full discussion on business for yourself and to find out if it really is for you...
Check out our website authored by R F Jellison.
He has started – operated – sold several successful businesses in Investment, Insurance, Sales and Marketing and Taxation.His experience covers more than 30 years and he has shared his expertise in classrooms, seminars and one on one instruction.
To learn more about marketing and your own business - go here.